An
essential part of the process...
Proofing
is the only way to be sure both printer and client are on the
same page with expectations for final prints.
All
basic color correction and retouching needed to best match your
original artwork is generally provided with your first print
of the entire image or key areas of larger images). But both
original works and artist expectations do vary. Color bias of
the paper or canvas chosen for the print is also a factor. Your
printer will advise you should additional
color corrections, retouching or tests with alternative materials
be needed to meet your vision for the final print.
Proofing
is just as important if you're a photographer, digital artist
or you provide your own digital scans of artwork because every
printer prints differently and there are a great many additional
variables that affect outcome. Monitor calibration, variations
in canvas or papers, even changes in humidity from season to
season can have an impact.
Once
the first print -- or "artist proof" is approved,
Artsource will archive a copy to help provide consistent on-demand
printing for the future, if desired.
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