only other option artists had beyond selling their originals
was to adjust the creative process itself to match the demands
of printing techniques like etching or lithography. Printing
by press also posed other limitations such as high up front
investment to produce the entire run, limited color quality
and choice of materials.
solves these problems with
easy, high resolution digital capture, on demand printing and
high color fidelity on a wide choice of media. You can control
the market for your work with artist proofs and limited editions
with greater cost-efficiency. Open editions are another choice
for work with extremely heavy demand.
is it art? Consider
the following when marketing your Giclée prints: Many great
artists have suffered from the “is it art” question
– even about their originals. And prospect buyers always
need to be informed even about the most traditional kinds of
fine art printing and variables needed to ascertain, authenticate
and protect value.
as an artist,
you are the only one to say whether a Giclée print is an original
work of art, and artist proof, part of a limited edition set,
or simply an open edition reproduction. While it’s true
that with press printmaking, buyers of limited editions are
generally protected because the plates are destroyed after the
project's done, ultimately it’s about the artist’s
integrity. Artists producing Giclée limited editions should
work with their master printer to secure storage of any digital
files and to provide certification for printed works. See marketing/certification.
As with originals, pricing of
Giclée prints will depend entirely on the demand for your work.
While general guidelines range from 1/3 to 1/5 the price your
currently receive for an original, you should also carefully
consider the going rate for Giclées by other artists in your
marketplace, the number in the edition and the number of prints
you have already sold in that edition.
information about limited editions and Certificate of Authenticity
provided by ArtSource see Services/Marketing.